Medical Device Expert Spotlight – Andy Lloyd

Medical Device Expert Spotlight

At Test Labs, our people drive everything we do. In this edition of Expert Spotlight, we’re pleased to introduce Andy Lloyd, our Graphic Designer, whose creative expertise strengthens how we present our work.

We invite you to learn more about Andy.

What do you do at Test Labs?

I work within the marketing department producing graphics and content to support our sales team, lab staff and customers with engaging campaigns, insight and information.

In your view, what makes a medical device brand instantly recognisable?

A good clean logo and branding that explains the intended story, with a well thought out design and aesthetics that continue across other products and ranges. A miss-match of design and styling screams off-the-shelf and instantly loses my trust.

What role does accessibility play in your design process for medical device content?

Colour, fonts, styling and voice play a huge part in the content I help create for Test Labs. Maintaining consistency of the brand and providing longevity in our work, such as Outlook, helps build trust, reliance and credibility in the messages we give out. On socials our messaging is clear, to the point and fun.

What do you see as the biggest challenge when communicating innovation visually within highly regulated sectors like medtech?

Cut out the jargon – the easier you can explain or demonstrate the idea, the easier it is for the customer and end-user to get on-board with it. Hospitals and healthcare professions need good, reliable and repeatable results, if your devise can demonstrate that through accredited testing reports then communication becomes easy.

What emerging visual trends in healthcare communication do you think medtech companies should pay attention to in the next two years?

Video is definitely the way to go. It’s nothing new, but file sizes and difficult content creation are a thing of the past. Video generally drives higher engagement and reach on social media due to its ability to tell stories and capture attention longer, perfect for explaining how a device works or looking at the longer story of its success.

What’s the most common design mistake you see medtech companies make, and how would you fix it?

Awareness is key. Be seen, be heard, and the next time you’re talking to someone about your product there’s a bigger chance they’ve heard of it, your other products, or your brand.

What advice would you give medtech leaders who want to elevate the design quality of their evidence, documentation, and brand communications?

Look towards the retail market. We’re all consumers in our day-to-day lives. Follow trends, see what works for you and do the same. You don’t always need to re-invent the wheel, especially when the device/brand may be a little obscure or niche.

Explore how we can support your medical device journey to the market