With over 20 years of industry experience and a PhD in Technology Adoption in Healthcare, Christine is a seasoned healthcare executive that held several leading international positions in major Pharma companies such as Roche and Novartis. Her career encompassed several Digital Strategy roles, where her aim was to help her stakeholders to adopt creative and innovative user engagement strategies, successfully connecting with their key stakeholders to create relevant and sustainable digital health solutions and implementation strategies. Her research and consulting work focuses on Healthcare Technology adoption and implementation, looking into the social, organisational, and technical factors impacting user acceptance of novel digital health tools. She led several research projects involving Pharma, digital health startups, and diverse clinics and hospitals across Europe. She is a lecturer and health tech researcher at the University of Applied Sciences North-western Switzerland, and a senior business consultant and strategy advisor to several major players in the healthcare industry, in addition to her work with Digital Health startups. She also serves as a member of the Editorial board of JMIR Human Factors, and a member of the board of EUPATI Switzerland, the patient education organisation. In her role as an Innosuisse Expert (the Swiss Innovation Agency), she assists the Innovation Council with examining applications for funding and during accompanying projects. It is her job to endorse, or oppose, applications for innovation projects in the eHealth area.