MD&M West 2026: Strengthening Our US MedTech Presence
Article Summary
MD&M West 2026 marked Test Labs’ first international event of the year, reinforcing its importance as one of the world’s leading MedTech exhibitions. With 13,500 attendees and 1,700+ exhibitors, the event delivered high-quality conversations with engineers and decision-makers actively seeking testing partners.Article Contents
MD&M West 2026: Our First International Event of the Year
This year, we flipped the calendar and MD&M West became our first international event of 2026. Kicking off the year in the US always brings what has become a traditional challenge of the ever-entertaining puzzle of US electrics versus European electrics, something we may one day fully master. On a positive note, our screen arrived intact this year and the sun was shining, and for anyone based in the UK, you will know what a win that is!!
Why MD&M West Matters to the Global MedTech Industry
MD&M West continues to be one of the most important events in the calendar for Test Labs. Held at the Anaheim Convention Centre in California, the event sits at the heart of one of the world’s most significant MedTech locations. California remains a dominant force in the global Medtech industry, home to a vast concentration of medical device manufacturers, design firms, and engineering talent, specifically around R&D.
Event Scale and International Reach
The scale of the MD&M West 2026 event once again reinforced its importance. The event hosts 13,500 verified attendees and features over 1,700 exhibitors across the 3 day event. The exhibition spans multiple sectors including medical devices, automation, packaging, plastics, and design & manufacturing, which creates an environment rich in cross-industry collaboration. With visitors from over 40 countries, the event offers not just national but international reach, which supports our efforts to broaden our markets.
Connecting with Decision-Makers in Medical Device Manufacturing
For organisations like ours, the value of MD&M West lies not only in its size, but in the quality of its audience. A substantial proportion of attendees are directly involved in purchasing decisions, supplier selection, and product development. These are engineers, technical leaders, and decision-makers actively seeking solutions, partners, and alternative providers. In other words, exactly the conversations that drive product development. Beyond new connections, the event also provides an invaluable opportunity to meet with existing clients where MD&M West naturally becomes a central meeting point to meet with our current accounts and progress projects that are already underway and discuss what’s coming next!
Booth Strategy
Having attended MD&M West in 2025, we arrived in 2026 with high expectations and the event did not disappoint. Our booth location was a highlight this year and was positioned on a high-traffic aisle between two halls, benefiting from exceptional footfall throughout the show. At events of this size, booth placement plays a critical role in visibility, engagement, and ultimately return on investment. This year also marked the debut of our new 2026 tracksuits, which quickly became a talking point. Combined with our signature screen showcasing our laboratory facilities, team, and capabilities, our stand consistently attracted attention. In an exhibition environment where countless companies compete for visibility, simply attending is never enough. Rather than waiting passively, we proactively scan delegate badges, initiate conversations, and invite attendees to engage with us. Too often, exhibitors remain seated behind their stands, distracted by laptops or phones, missing valuable opportunities. At MD&M West, where thousands of highly relevant professionals circulate through the halls, every interaction represents potential value.
Maximising Exhibition ROI
Measuring ROI at events like MD&M West for us extends beyond immediate project wins. We measure quality of discussions, exposure to key accounts, relationship building, market intelligence, and long-term positioning. Particularly in the US market, many manufacturers continue to rely on long-standing laboratory partners out of habit rather than active evaluation. The MD&M West event provides a powerful platform for us to challenge that. The event enables us to present ourselves directly to organisations who may not yet be aware of our capabilities or local availability. It allows us to demonstrate that credible, high-quality alternatives exist beyond their current provider. For manufacturers seeking agility, responsiveness, technical expertise, and partnership-driven service, these conversations are often the starting point of change.
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